Table of contents0% read
- Start with the right platforms
- Batch your content in one sitting
- The weekly posting plan
- Monday: share your work
- Wednesday: answer a common question
- Friday: show the people behind the business
- Once a month: make an offer
- Make your posts look professional
- Spend ten minutes a day engaging
- Check what is working once a month
- When to consider paid ads
- Final thoughts
Most small business owners know they should be posting on social media, but between serving customers and running the business, it is easy for pages to go quiet for weeks. The good news is that you do not need to post every day to see results. You need a simple routine you can stick to.
Here is a weekly plan that takes about an hour, with ideas for what to post each day.
Start with the right platforms
You do not need to be everywhere. For most local businesses, Facebook and Instagram are the best places to start. If you sell to other businesses, LinkedIn may matter more. Pick one or two platforms and do them well.
Batch your content in one sitting
The secret to consistency is planning ahead. Set aside one hour, ideally at the start of the week, to write and schedule all your posts. Meta Business Suite lets you schedule Facebook and Instagram posts for free.
Tip: keep a running note on your phone of post ideas: questions customers ask, jobs you have finished, and behind-the-scenes moments. You will never run out of things to say.
The weekly posting plan
Monday: share your work
Post a recent project, product or happy customer. Before-and-after photos work especially well. Real work builds more trust than any stock image.
Wednesday: answer a common question
Take a question customers ask you all the time and answer it in a short post or video. It shows your expertise and saves you answering the same question again and again.
Friday: show the people behind the business
Share a behind-the-scenes photo, introduce a team member or show your workspace. People like buying from people, and this kind of post often gets the most engagement.
Once a month: make an offer
Promote a seasonal service, a limited-time discount or a free consultation. Keep sales posts to a minimum so your feed stays helpful rather than pushy.
Make your posts look professional
- Use your brand colours and fonts consistently
- Keep text on images short and easy to read
- Shoot photos in good natural light
- Write captions that start with the most interesting line
- End with a clear next step, such as “Message us for a quote”
Spend ten minutes a day engaging
Social media is a conversation. Reply to comments and messages quickly, thank people who share your posts and comment on posts from local businesses and customers. A few minutes a day keeps your page active and friendly.
Check what is working once a month
Look at your insights at the end of each month. Which posts reached the most people? Which led to messages or website visits? Do more of what works and drop what does not.
When to consider paid ads
Organic posts build trust with people who already follow you. If you want to reach new customers in your area quickly, a small, well-targeted ad budget on Facebook and Instagram can make a big difference, especially for seasonal offers or new services.
Final thoughts
Consistency beats perfection. Three good posts a week, planned in advance, will do more for your business than bursts of activity followed by silence. If you would rather hand it over, our social media team can plan, design and manage it for you.
