Branding
How to Choose a Logo That Lasts: A Small Business Guide
What makes a logo work for years instead of months? A plain-language guide to logo types, colours, fonts and the files you should always receive.
Read articleDistinctive logos and complete brand kits that make your business look established, trustworthy and consistent everywhere it appears.
Your logo is often the first thing people notice about your business and the thing they remember afterwards. A strong, professional logo helps a new business look established and helps an existing one stand out in a crowded market.
But a logo works best as part of a wider brand: consistent colours, fonts and a style that carries across your website, social media, signage, vehicles and print. When everything looks like it belongs together, customers recognise you faster and trust you more.
Our clients often tell us the logo we created is their favourite part of the project. We take time to understand your business and your customers, explore several directions and refine the chosen design until it feels exactly right.
Several original concepts, with revisions until you are happy.
Colour palette, typefaces and usage rules in one simple guide.
Business cards, letterheads, invoices and email signatures.
Flyers, brochures, banners, menus and signage ready for printing.
Profile images, cover photos and post templates that match your brand.
Vector, transparent PNG and PDF files for print and web use.
We learn about your business, your customers, the feeling you want to create and the brands you admire.
We sketch and design several distinct logo directions and present them with real-life mock-ups.
You choose a direction and we fine-tune the details, colours and typography until it is perfect.
You receive every file you need, plus a short brand guide so your branding stays consistent.
We usually present several distinct concepts so you can compare different directions, then refine your favourite with revisions until you are happy.
Yes. Once the project is complete, the final logo and files are yours to use however you like.
Yes. If your logo has some recognition already, we can modernise it while keeping the elements customers know.
What makes a logo work for years instead of months? A plain-language guide to logo types, colours, fonts and the files you should always receive.
Read articleSocial media optimisation, creatives and campaigns that keep your business in front of customers.
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